VISUAL OVERVIEW
Diagram
Every level, every campaign, every asset, on one canvas. Click any campaign or initiative tile to drill into its full plan. Scroll top to bottom to follow the framework.
Go-to-Market Strategy and Campaign Planning Framework
From Strategy→Lines of Business→Targeted Campaigns→Campaign Requirements→Operational Enablement
Company Strategy
Mission, Vision, Strategic Priorities, Growth Goals, Target Outcomes
- Grow existing accounts
- Win in priority markets
- Expand digital offerings
- Improve customer experience
Traditional / Offline
Printing solutions, publications, collateral, compliance docs.
Digital
Online / Digital (RegLogic)
eBooks, interactive content, digital platforms, the RegLogic CFR app.
CAMPAIGN 1FLAGSHIP
Targeting State Troopers
Hazmat Roadside Inspection Solutions
CAMPAIGN 2
Targeting Existing Print Customers
Buy Again, Expand Orders
CAMPAIGN 3
Targeting NY Transit Authority
Digital Books for Construction
CAMPAIGN 4
Targeting New Municipalities
Digital Permit Management
CAMPAIGN 5
Targeting Universities
Digital Course Materials and Subscriptions
Plus 4 RegLogic growth initiatives
CAMPAIGN 1
- •Landing page
- •Solution brochure
- •Product sheet
- •Compliance guide (PDF)
- •Case study
- •Email sequence
- •Pricing sheet
- •Contact list (State Troopers)
- •Proposal template
CAMPAIGN 2
- •Email campaign
- •Direct mail piece
- •Customer brochure
- •New product guide
- •Incentive / promo
- •Case study
- •Pricing sheet
- •Account list
- •Proposal template
CAMPAIGN 3
- •Landing page
- •Digital catalog
- •Sample eBook
- •Solution overview
- •Case study
- •RFP response
- •Pricing sheet
- •Contact list (NY Transit)
- •Proposal template
CAMPAIGN 4
- •Landing page
- •Product one-pager
- •Demo video
- •Feature list
- •Case study
- •Email sequence
- •Pricing sheet
- •Contact list
- •Proposal template
CAMPAIGN 5
- •Landing page
- •eBook sample
- •Benefits guide
- •Case study
- •Email nurture flow
- •Pricing / subscription
- •Contact list (Universities)
- •Proposal template
INITIATIVE 6
- •Pilot landing page
- •Class-use license sheet
- •Instructor outreach email
- •QR-synced book sample
- •Case study template
- •Proposal template
INITIATIVE 7
- •Postcard prototype
- •State pilot landing page
- •Consultant kit
- •Pricing tiers
- •ROI calculator
INITIATIVE 8
- •Federal landing page
- •GSA Advantage listing
- •Solution overview
- •Case study
- •GSA proposal template
- •RFQ response template
INITIATIVE 9
- •Carrier landing page
- •Sample pages
- •Bulk pricing sheet
- •Proposal template
- •Driver one-pager
Operational Systems, Processes and Teams (The Engine)
CRM
Contact and account management
Marketing Automation
Campaign execution and nurturing
Content Management
DAM / CMS
Analytics and Reporting
Performance tracking and insights
CPQ and Pricing
Configure, price, quote
Sales Enablement
Tools, training, resources
Customer Support
Service and feedback loop
Also known as: Go-to-Market (GTM) Framework, Marketing Strategy Framework, Campaign Architecture. These operational enablers are often called Marketing Operations (MarOps) and Revenue Operations (RevOps).
Solid arrows: hierarchy and flowDashed: potential overlap across lines of businessAmber dashed: operational enablement / support