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CAMPAIGN IN CONTEXT · BREADCRUMBS
STRATEGY
Improve outcomes, expand compliance solutions revenue.
LINE OF BUSINESS
Digital
CAMPAIGN
Municipalities
OBJECTIVE
Open the municipal permit and compliance market with a focused digital offering.
CAMPAIGN 04 · ACTIVE
New Municipalities, Digital Permit Management Solutions
“A current, annotated CFR your permit team can actually use on the counter.”
Faster permit decisionsStandardized references across staffTraining built in
CAMPAIGN DEFINITION
Audience
- Municipal permit departments
- City compliance offices
- Building and zoning officials
Problem
- Permit teams reference outdated CFR copies
- Cross-jurisdiction inconsistency
- Slow internal training cycles for new hires
Solution
- RegLogic-backed permit reference
- Annotated checklists for common municipal use cases
- Onboarding-friendly cross-agency search
Core Offer
- Per-seat or per-department subscription
- Optional onboarding and training package
VALUE PROPOSITION
“A current, annotated CFR your permit team can actually use on the counter.”
CAMPAIGN ARCHITECTURE · ASSETS AND EXECUTION
- Landing page
- Product one-pager
- Demo video
DATA AND TARGETING LAYER
Contact list
Municipal compliance and permit officials
Segmentation
- City size
- Region
- Permit volume
Data sources
- State municipal directories
- Trade associations
CAMPAIGN SUCCESS METRICS
- Cities signed
- Seats per city
- Renewal rate
DESIRED OUTCOMES
Repeatable city playbookMulti-city case study
REQUIREMENTS · ASSETS CHECKLIST
- Landing page
- Product one-pager
- Demo video
- Feature list
- Case study
- Email sequence
- Pricing sheet
- Contact list
- Proposal template