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CAMPAIGN IN CONTEXT · BREADCRUMBS
STRATEGY
Improve outcomes, expand compliance solutions revenue.
LINE OF BUSINESS
Digital
CAMPAIGN
Universities
OBJECTIVE
Land course adopters and department-level subscriptions.
CAMPAIGN 05 · ACTIVE
Universities, Digital Course Materials and Subscriptions
“The book stays in class. The student takes the regulation and their notes home.”
Avoid shipping delaysInteractive annotation across cohortsAlways current
CAMPAIGN DEFINITION
Audience
- Course adopters in safety, environmental health, and law programs
- Department buyers
- OSHA Outreach instructors
Problem
- Print copies do not ship in time for class
- No interactive annotation across cohorts
- Course content goes stale between editions
Solution
- Reusable physical books with QR codes that sync to RegLogic by section
- Per-student RegLogic subscriptions
- Cohort-wide annotation sharing
Core Offer
- OSHA Outreach class-use licenses
- Per-student RegLogic subscriptions
- eBook samples and benefits guide
VALUE PROPOSITION
“The book stays in class. The student takes the regulation and their notes home.”
CAMPAIGN ARCHITECTURE · ASSETS AND EXECUTION
- Landing page
- eBook sample
DATA AND TARGETING LAYER
Contact list
Universities
Segmentation
- Program type
- Course size
- Geography
Data sources
- OSHA Outreach Center directory
- University safety programs
CAMPAIGN SUCCESS METRICS
- Course adoptions
- Per-student subscription revenue
- Renewal rate
DESIRED OUTCOMES
Class-by-class flywheelLong-tail student RegLogic adoption
REQUIREMENTS · ASSETS CHECKLIST
- Landing page
- eBook sample
- Benefits guide
- Case study
- Email nurture flow
- Pricing and subscription page
- Contact list (Universities)
- Proposal template