MancommGTM Strategy
VISUAL OVERVIEW

Diagram Overview

Go-to-Market Strategy and Campaign Planning Framework

From Strategy→Lines of Business→Targeted Campaigns→Campaign Requirements→Operational Enablement

Company Strategy

Mission, Vision, Strategic Priorities, Growth Goals, Target Outcomes

Discovery & Customer Interviews

Digital

80% of revenue

Online / Digital (RegLogic)

Print

20% of revenue

Traditional / Offline

CAMPAIGN 1
Targeting Law Enforcement
CAMPAIGN 2
Targeting OSHA Outreach Centers
CAMPAIGN 3
Targeting State OSHA Agencies
CAMPAIGN 4
Targeting Federal Regional Offices
CAMPAIGN 5
Targeting Trucking Companies
CAMPAIGN 1
  • •Landing pages per segment (A/B tested)
  • •Custom graphic design assets (in progress)
  • •Google + Facebook + LinkedIn ad buying
  • •Cold email templates (A/B tested)
  • •SEO + GEO blog content
CAMPAIGN 2
  • •Landing pages per audience (A/B tested)
  • •Custom graphic design assets (in progress)
  • •Google + LinkedIn ad buying
  • •Cold email templates (A/B tested)
  • •SEO + GEO blog content
CAMPAIGN 3
  • •State landing pages (A/B tested)
  • •Custom graphic design assets (in progress)
  • •Google + LinkedIn ad buying
  • •Cold email templates (A/B tested)
  • •SEO + GEO blog content
CAMPAIGN 4
  • •Federal landing pages per region (A/B tested)
  • •Custom graphic design assets (in progress)
  • •LinkedIn ad buying
  • •Cold email templates (A/B tested)
  • •SEO + GEO blog content
CAMPAIGN 5
  • •Carrier landing pages per fleet size (A/B tested)
  • •Custom graphic design assets (in progress)
  • •Google + Facebook + LinkedIn ad buying
  • •Cold email templates (A/B tested)
  • •SEO + GEO blog content
Ongoing forever and always