TIMELINE & GOALS
Timeline & Goals
36-month revenue target by customer tier.
36-Month Revenue Target
$120M ARR across 88,800 customers in four tiers.
| Tier | Customers | ARPU | ARR |
|---|---|---|---|
| Enterprise (Top 1K carriers, F1000 manufacturers, federal agencies) | 800 | $60K/yr | $48M |
| Mid-market (regional carriers, mid contractors, state agencies, school districts) | 8,000 | $6K/yr | $48M |
| SMB (small carriers, small contractors, single-site manufacturers) | 30,000 | $600/yr | $18M |
| Individual prosumer (consultants, owner-ops, trainers, code officers) | 50,000 | $120/yr | $6M |
| Total | 88,800 | ~$1,350 blended | $120M |
Enterprise (Top 1K carriers, F1000 manufacturers, federal agencies)
Customers
800
ARPU
$60K/yr
ARR
$48M
Mid-market (regional carriers, mid contractors, state agencies, school districts)
Customers
8,000
ARPU
$6K/yr
ARR
$48M
SMB (small carriers, small contractors, single-site manufacturers)
Customers
30,000
ARPU
$600/yr
ARR
$18M
Individual prosumer (consultants, owner-ops, trainers, code officers)
Customers
50,000
ARPU
$120/yr
ARR
$6M
Total
Customers
88,800
ARPU
~$1,350 blended
ARR
$120M