60 to 90 Day Plan
Two revenue checkpoints. The channel mix and team that gets us there.
Cash collected or contracts signed.
$50K added in July on top of the June checkpoint.
How the numbers add up
Print is the largest contributor in the 60-day window. Direct customer outreach against an established book of business converts faster than any other channel available right now.
| Channel | By end of June | By end of July |
|---|---|---|
Print reactivation calls to past customers SDR team calls every customer that has ever ordered from Mancomm. New edition announcements, reorder offers, RegLogic demo setup where fit is clear. | $140K | $165K |
OSHA Outreach Centers Direct outreach to all 27 OTIECs. Class-use license offers, book reorders, RegLogic demos for centers asking about the software. | $45K | $55K |
Amazon storefront refresh and promotion Catalog completion, listing optimization, Amazon Ads on top OSHA keywords. Drives Print revenue alongside direct outreach. | $30K | $35K |
Paid ads driving book sales on mancomm.com Google Search and Meta retargeting drive new customer book sales on the Mancomm website. | $20K | $25K |
Affiliate program launch Existing affiliate program relaunched and promoted. Compliance consultants, training providers, and EHS firms referring customers. | $15K | $20K |
| Total cumulative new ARR | $250K | $300K |
The SDR playbook
Call every past customer
Phone outreach to every record in the historical book of business, segmented by tier (100+ books first, then 25-99, then 5-24, then 1-4). Update CRM with new contact info when the buyer's role has changed.
Set up RegLogic demos
When a customer asks about the software, the SDR books a demo with the closer.
Reach OSHA Outreach Centers
Direct outreach to all 27 OTIECs. Position class-use licenses and reusable QR-synced books.
Customer service plus reactivation in one role
SDR team runs the playbook against the historical book of business. New edition reminders, reorder support, demo setup.
$3,000 per month total across all campaigns
Drives book sales on mancomm.com and Amazon. Generates LP A/B test data and retargeting audiences for Months 4 onward when paid deals start to mature.
Paid is signal generation and demand-capture in this window, not the primary revenue lever.
Every initiative from the marketing plan, where it lives
| Customer reactivation across 20 years of buyers | Print reactivation calls |
| OSHA training center outreach | OSHA Outreach Centers |
| Amazon optimization at scale | Amazon storefront refresh and promotion |
| Affiliate program relaunch | Affiliate program launch |
$300K cumulative new ARR by end of July, on a 4-person sales team plus paid and Amazon support.
Print reactivation is the largest channel because trust is already established. OSHA Outreach Centers and Amazon refresh add fast revenue alongside. Paid ads run at validated pace to feed the team and generate signal. SEO starts in this window but contributes zero revenue to the $300K target.