Revenue Channel Mix
How the $120M ARR target gets built across every revenue channel. No single channel carries the plan.
Enterprise
- Government Contracts
- Direct Sales
- Partnerships
Mid-market
- Direct Sales
- Print Cross-Sell
- Paid Acquisition
- Cold Email
- Partnerships
SMB
- SEO and GEO
- Print Cross-Sell
- Partnerships
- Product-Led
Prosumer
- SEO and GEO
- Product-Led
Government Contracts
Federal agencies, state OSHA programs, school districts, local governments. Long cycles, six-figure deals.
Direct Sales Executive Outreach
Sales team working named accounts. Trade shows, associations, hand-built pipeline. Lands the top of the pyramid.
Print to RegLogic Cross-Sell
30-year Print customers bridged to RegLogic. Highest conversion because trust is pre-validated.
Partnerships and Channel
Consultants, trainers, EHS firms, GSA resellers selling into their own books. Revenue share or referral.
Paid Acquisition
Captures active search intent. $500/mo experimental, scaling to $5K/mo per campaign once validated.
Cold Email
Warmed sender domains. Named-account outreach inside campaign verticals. Low-cost when paired with sales follow-up.
SEO and GEO
2 blog posts/week, monthly features, quarterly reports. Volume channel for tiers that cannot support a salesperson.
Product-Led Signup
Consultants, owner-ops, trainers signing up without a sales conversation. $120/yr ACV. Activation drives LTV.
The plan is multi-channel by design.
Enterprise: government contracts and direct sales. Mid-market: paid, cold, partnerships, and Print cross-sell. SMB and prosumer: SEO, GEO, and product-led, because their ACVs cannot support per-deal sales.