LEVEL 01 · THE WHY
Strategy
Mission, vision, strategic priorities, growth goals, target outcomes. The level that defines where the company is going and sets direction for everything below.
Company Strategy
Grow existing accounts
Win in priority markets
Expand digital offerings
Improve customer experience
What this level defines
Direction. Every line of business, every campaign, every asset, and every operational system below this level should be traceable back to one of the four strategic priorities.