SEO & GEO
Inbound content for the SMB and prosumer tiers, where per-deal sales motions do not pencil out.
Publishing Cadence
Tactical blog posts
1,200-1,800 words. Compliance how-tos, regulation walkthroughs. Long-tail keyword targets.
Feature article
3,500-5,000 words. Vertical deep dives. Cornerstone content built to rank for medium-tail keywords.
Industry report
Original data and trend analysis. Citation trends, violation breakdowns. Gated for lead capture.
120 long-form units / year. 360 over 36 months.
GEO: Generative Engine Optimization
Buyers ask ChatGPT, Perplexity, Claude, and Gemini for vendor recommendations. GEO is how content gets cited in those answers.
Schema-rich structured data
Every post tagged with Article, FAQ, and HowTo schema. Pulled into AI overviews more often.
Question-first content design
Posts answer the questions buyers actually type. Direct answer in the first 100 words.
Original research and data
AI engines cite primary sources first. Quarterly reports establish Mancomm as a citable authority.
AI-citation monitoring
Track Mancomm and RegLogic mentions in ChatGPT, Perplexity, Claude, Gemini outputs.
Organic Website Visitor Ramp (36 months)
Projected monthly website visitors (mancomm.com unique sessions) from organic search and AI engines. Numbers below are visitors landing on the site, not leads or customers.
Foundation
Cadence established. First 25 posts indexed.
Ramp
Long-tail rankings start. First feature article ranks.
Authority
Cornerstone content on page 1. AI engines begin citing.
Scale
300+ posts indexed. Branded search lifts. Self-serve scales.
How SEO & GEO unlock the 36-month ARR target
At month 36, organic content is generating ~900 new self-serve customers per month, weighted to SMB and prosumer.
| Step | Value | Note |
|---|---|---|
| Monthly organic visitors at month 36 | 200,000 | Industry case studies show this is achievable for compliance / regtech with consistent content. |
| Visitor -> lead conversion | 3% | B2B SaaS benchmark. Optimized pages can hit 4-5%. |
| Inbound leads / month at peak | 6,000 | 200K visitors x 3% conversion. |
| Lead -> customer (self-serve + low-touch) | 15% | Higher than enterprise paid funnel because intent is already qualified by search behavior. |
| New customers / month at peak | 900 | Heavily weighted to SMB and individual-prosumer tiers ($120-$600 ACV). |
All numbers are derived from B2B SaaS / compliance / regtech industry benchmarks. They will be updated as Mancomm and RegLogic post real performance data quarter over quarter.
What SEO & GEO deliver by end of year 3
Foundation phase. SEO is ramping. ARR contribution still small.
Authority phase. Cornerstone content ranking. AI engines starting to cite Mancomm.
Volume engine. SEO and GEO alone running at $5.5M annual run-rate from new acquisition.
| Tier | % of SEO customers | Customers / mo | ARPU | Monthly new ARR |
|---|---|---|---|---|
| Prosumer | 75% | ~675 | $120/yr | ~$81K |
| SMB | 20% | ~180 | $600/yr | ~$108K |
| Mid-market | 5% | ~45 | $6K/yr | ~$270K |
| Total at year 3 peak | 100% | 900 | blended | ~$459K / mo |
$459K x 12 = ~$5.5M annual run-rate at peak. ~$7M cumulative retained by end of year 3 at 90% retention.
$5.5M to $7M is roughly 5% of the $120M target. SEO and GEO is not the dollar driver. Its job is delivering customer volume at the SMB and prosumer tiers that no other channel can reach profitably.
- Two writers (tactical posts + features and reports)
- Technical SEO foundation (schema, internal linking, speed)
- Quarterly original data for reports
- AI-citation tracking (Perplexity, ChatGPT, Claude)