MancommGTM Strategy
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CAMPAIGN IN CONTEXT · BREADCRUMBS
STRATEGY

Improve outcomes, expand compliance solutions revenue.

LINE OF BUSINESS

Digital (Primary), Print (Support)

CAMPAIGN

OSHA Outreach

OBJECTIVE

Run a field study of class-use licenses with 3 to 5 OSHA Outreach Centers and prove the QR-synced book model. Universities and course adopters are reached through this same motion.

CAMPAIGN 02 · ACTIVE

OSHA Outreach Centers

“The book lives in the classroom. The regulation lives with the student.”

Zero shipping risk per cohortAnnotations across the cohortAlways current source of regulation
CAMPAIGN DEFINITION

Audience

  • 25 OSHA Outreach Centers nationwide
  • Course instructors
  • Adult learners and trainees

Problem

  • Books ship late, miss the first week of class
  • Students cannot annotate or carry notes between cohorts
  • Printed editions go stale within a quarter

Solution

  • Reusable in-class books with per-section QR codes
  • QR scan provisions a student RegLogic seat for that section
  • Annotations and notes follow the student forever

Core Offer

  • Class-use license
  • Per-student RegLogic subscription bundled by section
VALUE PROPOSITION

“The book lives in the classroom. The regulation lives with the student.”

DATA AND TARGETING LAYER
Contact list

OSHA Outreach Center directors and lead instructors

Segmentation
  • Region
  • Program size
  • Trainer-of-trainers vs general OSHA 10/30
Data sources
  • OSHA OTI Education Centers public list
CAMPAIGN SUCCESS METRICS
  • Field-study centers signed
  • Cohorts using per term
  • QR scan to subscription conversion
DESIRED OUTCOMES
3 to 5 reference centersRepeatable class-use template
REQUIREMENTS · ASSETS CHECKLIST
  • Landing pages per audience (A/B tested)
  • Custom graphic design assets (in progress)
  • Google + LinkedIn ad buying
  • Cold email templates (A/B tested)
  • SEO + GEO blog content