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CAMPAIGN IN CONTEXT · BREADCRUMBS
STRATEGY
Improve outcomes, expand compliance solutions revenue.
LINE OF BUSINESS
Digital (Primary), Print (Support)
CAMPAIGN
OSHA Outreach
OBJECTIVE
Pilot class-use licenses with 3 to 5 OSHA Outreach Centers and prove the QR-synced book model.
CAMPAIGN 06 · INITIATIVE
OSHA Outreach Centers
“The book lives in the classroom. The regulation lives with the student.”
Zero shipping risk per cohortAnnotations across the cohortAlways current source of regulation
CAMPAIGN DEFINITION
Audience
- 25 OSHA Outreach Centers nationwide
- Course instructors
- Adult learners and trainees
Problem
- Books ship late, miss the first week of class
- Students cannot annotate or carry notes between cohorts
- Printed editions go stale within a quarter
Solution
- Reusable in-class books with per-section QR codes
- QR scan provisions a student RegLogic seat for that section
- Annotations and notes follow the student forever
Core Offer
- Class-use license
- Per-student RegLogic subscription bundled by section
VALUE PROPOSITION
“The book lives in the classroom. The regulation lives with the student.”
CAMPAIGN ARCHITECTURE · ASSETS AND EXECUTION
- Pilot landing page
- Instructor email outreach
- OSHA Outreach directory mapping
DATA AND TARGETING LAYER
Contact list
OSHA Outreach Center directors and lead instructors
Segmentation
- Region
- Program size
- Trainer-of-trainers vs general OSHA 10/30
Data sources
- OSHA OTI Education Centers public list
CAMPAIGN SUCCESS METRICS
- Pilot centers signed
- Cohorts using per term
- QR scan to subscription conversion
DESIRED OUTCOMES
3 to 5 reference centersRepeatable class-use template
REQUIREMENTS · ASSETS CHECKLIST
- Pilot landing page
- Class-use license sheet
- Instructor outreach email
- QR-synced book sample
- Case study template
- Proposal template