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CAMPAIGN IN CONTEXT · BREADCRUMBS
STRATEGY
Improve outcomes, expand compliance solutions revenue.
LINE OF BUSINESS
Print (Primary), Digital (Support)
CAMPAIGN
State OSHA
OBJECTIVE
Place a subscription-bearing handout in the hands of every Safety Manager that meets a state OSHA consultant.
CAMPAIGN 03 · ACTIVE
State OSHA Agencies, Safety Manager Subscription Handout
“Every consultation visit ends with a regulation in the manager's pocket.”
Printed by the state, distributed by consultantsFree 6 months, paid thereafter$9 / $19 tiers
CAMPAIGN DEFINITION
Audience
- ~22 State OSHA Plan States
- State consultation programs
- Safety Managers receiving site visits
Problem
- Consultants leave behind only paper resources
- Safety Managers have no fast follow-up
- Plan states need cost-recoverable distribution
Solution
- Printed postcard or pamphlet handed out at consultation visits
- QR code on the card activates a 6-month RegLogic subscription scoped to the state
Core Offer
- State-branded postcard batch
- 6-month subscription bundle per scan
- Conversion to paid plan post-trial
VALUE PROPOSITION
“Every consultation visit ends with a regulation in the manager's pocket.”
DATA AND TARGETING LAYER
Contact list
State OSHA program directors and consultation managers
Segmentation
- Plan state vs federal state
- Consultation volume
- Region
Data sources
- OSHA state program directory
CAMPAIGN SUCCESS METRICS
- States signed
- Postcards distributed
- Scan-to-paid conversion
DESIRED OUTCOMES
750 consultations a year per field-study state, addressableRecurring per-state revenue
REQUIREMENTS · ASSETS CHECKLIST
- State landing pages (A/B tested)
- Custom graphic design assets (in progress)
- Google + LinkedIn ad buying
- Cold email templates (A/B tested)
- SEO + GEO blog content