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CAMPAIGN IN CONTEXT · BREADCRUMBS
STRATEGY
Improve outcomes, expand compliance solutions revenue.
LINE OF BUSINESS
Digital (Primary), Print (Support)
CAMPAIGN
Federal Regional
OBJECTIVE
Anchor RegLogic at OSHA and FMCSA federal regional offices and use that beachhead to expand across agencies.
CAMPAIGN 08 · INITIATIVE
Federal Regional Agency Offices
“Every inspector in the region carrying the same annotated CFR.”
Field-ready CFR in secondsAnnotated notes that travel office-wideBuilt for cross-agency answers
CAMPAIGN DEFINITION
Audience
- 10 OSHA federal regions and local enforcement offices
- FMCSA division offices
- Regional inspectors and compliance officers
Problem
- Inspectors need instant CFR access in the field
- Annotated compliance notes are not shared across an office
- Cross-agency lookups slow inspections
Solution
- RegLogic seats per regional office
- Cross-agency search across OSHA, EPA, DOT in one view
- Annotated notes shared across the office
Core Offer
- Regional office site licenses
- Cross-agency search bundle
- Implementation and training package
VALUE PROPOSITION
“Every inspector in the region carrying the same annotated CFR.”
CAMPAIGN ARCHITECTURE · ASSETS AND EXECUTION
- Federal landing page
- GSA Advantage listing
DATA AND TARGETING LAYER
Contact list
OSHA and FMCSA regional offices
Segmentation
- Agency
- Region
- Office size
Data sources
- OSHA regional directory
- FMCSA division office directory
- GSA eBuy
CAMPAIGN SUCCESS METRICS
- Regions signed
- Seats per region
- Cross-agency search usage
- GSA eBuy wins
DESIRED OUTCOMES
Federal anchor referenceCross-agency expansion path
REQUIREMENTS · ASSETS CHECKLIST
- Federal landing page
- GSA Advantage listing entry
- Solution overview
- Case study
- GSA proposal template
- RFQ response template