MancommGTM Strategy
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CAMPAIGN IN CONTEXT · BREADCRUMBS
STRATEGY

Improve outcomes, expand compliance solutions revenue.

LINE OF BUSINESS

Print (Primary), Digital (Support)

CAMPAIGN

Trucking

OBJECTIVE

Put a 40-page glovebox DQ-file regulation book in every truck, with a RegLogic upsell for the safety office.

CAMPAIGN 05 · ACTIVE

Trucking Companies, Glovebox DQ File Regulation Book

“The regulation that fits in the glovebox.”

Compact, in-cab, always thereAligned with FMCSA and PHMSABacked by RegLogic for the office
CAMPAIGN DEFINITION

Audience

  • Carrier safety departments
  • Drivers
  • Compliance officers at trucking fleets

Problem

  • Drivers do not carry usable DQ-file references
  • Roadside enforcement happens fast and binders do not fit
  • Safety offices want one source of truth across fleet

Solution

  • Compact 40-page DQ-file regulation book sized for a glovebox
  • One book per truck
  • RegLogic seats for the safety office

Core Offer

  • Per-truck print order
  • RegLogic safety-office bundle
VALUE PROPOSITION

“The regulation that fits in the glovebox.”

DATA AND TARGETING LAYER
Contact list

Carrier safety departments

Segmentation
  • Fleet size
  • Hazmat vs general freight
  • Region
Data sources
  • Carrier directories
  • State trucking associations
  • TXTA seminar list
CAMPAIGN SUCCESS METRICS
  • Books sold per fleet
  • Reorder rate
  • RegLogic upsell attach rate
DESIRED OUTCOMES
Glovebox standard inside field-study fleetsRecurring reorder revenue
CAMPAIGN BUDGET · SCALING PLAN

Ad Budget & Scaling Plan

Each campaign starts experimental and ramps on signal. Same logic across all five.

EXPERIMENTAL
$500/mo

Test signal across cold email, paid search, paid social, and retargeting before scaling.

VALIDATED
$1,500/mo

Double down on what produced qualified pipeline.

SCALED
$3,000/mo

Sustained spend on proven channels. Reinvest while CAC stays in band.

OPTIMIZED SCALE
$5,000/mo

Reached only after other channels are funding it. Paid scales last.

SPEND ALLOCATION CATEGORIES
  • Paid search (Google)
  • Paid social (LinkedIn, Meta)
  • Cold email infrastructure (Apollo, sender warmup)
  • Retargeting (display + social)
  • Landing page A/B variants
  • SEO content production

Weights set in the experimental phase, redistributed by cost per qualified lead.

EXPECTED METRICS · INDUSTRY BENCHMARKS
Paid funnel deals per month at peak
~1.6
1,073 clicks -> 32 leads -> 6.4 opps -> 1.6 deals
Cold-email deals per month
~3
5,000 sent -> 50 replies -> 15 meetings -> 3 deals
Combined deals per month per campaign at peak
~4.6
Adds before SEO/GEO + Print cross-sell + product-led

Paid Acquisition Funnel

At peak $5,000/mo per campaign. Improves with LP A/B testing.

~1,073
Paid clicks per month (at $5K peak spend)
Google 50% + LinkedIn 25% + Meta 15% + retargeting 10%
3%
Landing-page conversion (visit -> lead)
B2B SaaS benchmark (2.5-3.5%). With A/B testing, optimize toward 4-5%.
20%
Lead -> qualified opportunity
B2B compliance / govtech standard (15-25%).
25%
Qualified opportunity -> closed deal
Industry close rate for considered B2B purchases.

Cold Email Funnel (Apollo + Instantly)

Apollo for enrichment, Instantly for delivery. Rotating warmed-up sender domains.

5,000
Cold emails sent per month
Apollo + Instantly, multiple warmed sender domains
1%
Positive reply rate
Conservative anchor (industry: 1-3% for B2B at scale)
30%
Reply -> meeting booked
Standard SDR conversion when sequencing is tight
20%
Meeting -> closed deal
Compliance / regulatory verticals (15-25%)
HOW THIS CAMPAIGN FITS

The numbers above are what paid + cold deliver at scale. See Channel Mix for how this campaign blends with government contracts, direct sales, Print cross-sell, partnerships, SEO/GEO, and product-led.

REQUIREMENTS · ASSETS CHECKLIST
  • Carrier landing pages per fleet size (A/B tested)
  • Custom graphic design assets (in progress)
  • Google + Facebook + LinkedIn ad buying
  • Cold email templates (A/B tested)
  • SEO + GEO blog content
PROGRAM EXPANSION

The State Editions Initiative

How the trucking glovebox book becomes a 50-state publishing program co-branded with each state’s trucking association.

FOUNDING PARTNER
TXTA

Texas Trucking Association — founding state partner and Oracle for peer-state recruitment.

FLAGSHIP SKU
Texas Edition

Pocket-format DQ Reference Guide. $12.95–$19.95 vs. $7.50 federal. Co-branded with TXTA.

NATIONAL CEILING
50 SKUs

One state edition per state association. RegLogic powers all 50 with structured, maintainable digital content.

FIVE-POINT SUMMARY
  • 01Federal rules are not state rules. Most American carriers never cross a state line. The federal book is the wrong reference; no one publishes the right one.
  • 02Texas is the prototype.12-hr / 8-off intrastate HOS, 18-yr CDL minimum, TxDMV authority. Half the federal book doesn’t apply at a Texas roadside inspection.
  • 03The three-legged stool. Mancomm publishes + RegLogic platform. State association brings expertise, channel, brand. Member carriers anchor pre-orders and proof of demand.
  • 04TXTA earns Master Partner status.Phase 1 (mo 1–12) Texas pilot → Phase 2 (mo 12–24) warm intros to peer states + override activates → Phase 3 (24+) national rollout on the TXTA model.
  • 05The asks: greenlight Phase 1 terms (25% royalty on co-branded books, 40–50% wholesale to TXTA, RegLogic glide-path), joint go-to-market kickoff, and 3–5 anchor TXTA fleet membersfor pre-orders & case studies.