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CAMPAIGN IN CONTEXT · BREADCRUMBS
STRATEGY
Improve outcomes, expand compliance solutions revenue.
LINE OF BUSINESS
Print (Primary), Digital (Support)
CAMPAIGN
Trucking
OBJECTIVE
Put a 40-page glovebox DQ-file regulation book in every truck, with a RegLogic upsell for the safety office.
CAMPAIGN 09 · INITIATIVE
Trucking Companies, Glovebox DQ File Regulation Book
“The regulation that fits in the glovebox.”
Compact, in-cab, always thereAligned with FMCSA and PHMSABacked by RegLogic for the office
CAMPAIGN DEFINITION
Audience
- Carrier safety departments
- Drivers
- Compliance officers at trucking fleets
Problem
- Drivers do not carry usable DQ-file references
- Roadside enforcement happens fast and binders do not fit
- Safety offices want one source of truth across fleet
Solution
- Compact 40-page DQ-file regulation book sized for a glovebox
- One book per truck
- RegLogic seats for the safety office
Core Offer
- Per-truck print order
- RegLogic safety-office bundle
VALUE PROPOSITION
“The regulation that fits in the glovebox.”
CAMPAIGN ARCHITECTURE · ASSETS AND EXECUTION
- Carrier landing page
- Trade show presence at TXTA and similar
DATA AND TARGETING LAYER
Contact list
Carrier safety departments
Segmentation
- Fleet size
- Hazmat vs general freight
- Region
Data sources
- Carrier directories
- State trucking associations
- TXTA seminar list
CAMPAIGN SUCCESS METRICS
- Books sold per fleet
- Reorder rate
- RegLogic upsell attach rate
DESIRED OUTCOMES
Glovebox standard inside pilot fleetsRecurring reorder revenue
REQUIREMENTS · ASSETS CHECKLIST
- Carrier landing page
- Sample pages
- Bulk pricing sheet
- Proposal template
- Driver one-pager