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CAMPAIGN IN CONTEXT · BREADCRUMBS
STRATEGY
Improve outcomes, expand compliance solutions revenue.
LINE OF BUSINESS
Digital
CAMPAIGN
NY Transit
OBJECTIVE
Win the NY Transit Authority as a flagship digital reference customer for construction-project compliance.
CAMPAIGN 03 · ACTIVE
NY Transit Authority, Digital Books for Construction Projects
“Every NYCT project team on the same regulation, the same annotation, the same night.”
Always current, no stale printAnnotations that travel with the teamCross-agency answers without flipping binders
CAMPAIGN DEFINITION
Audience
- NY Transit Authority procurement
- Construction project compliance leads
- Engineering and safety officers on MTA capital projects
Problem
- Print copies of CFR scattered across project teams
- Annotations do not travel between sites
- Updates lag the actual federal register
Solution
- Searchable, annotatable, nightly-updated CFR access
- Cross-agency search (OSHA, EPA, DOT) in one view
- Site-level team sync of annotations
Core Offer
- RegLogic site licenses for construction-project teams
- Custom digital catalog scoped to NYCT and MTA priorities
VALUE PROPOSITION
“Every NYCT project team on the same regulation, the same annotation, the same night.”
CAMPAIGN ARCHITECTURE · ASSETS AND EXECUTION
- Landing page
- RFP response readiness packet
DATA AND TARGETING LAYER
Contact list
NY Transit
Segmentation
- Capital project
- Discipline
- Safety vs construction
Data sources
- MTA capital plan
- NY procurement portals
CAMPAIGN SUCCESS METRICS
- RFP wins
- Site licenses sold
- Per-project ARR
- Renewal rate
DESIRED OUTCOMES
Reference customer in NYRepeatable transit-authority motion
REQUIREMENTS · ASSETS CHECKLIST
- Landing page
- Digital catalog
- Sample eBook
- Solution overview
- Case study
- RFP response
- Pricing sheet
- Contact list (NY Transit)
- Proposal template