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CAMPAIGN IN CONTEXT · BREADCRUMBS
STRATEGY
Improve outcomes, expand compliance solutions revenue.
LINE OF BUSINESS
CAMPAIGN
Existing Print
OBJECTIVE
Reactivate and upsell the installed base.
CAMPAIGN 02 · ACTIVE
Existing Print Customers, Buy Again and Expand Orders
“The compliance reference your team already trusts, refreshed for this cycle.”
Same content, kept currentEasier reorder, better pricing for repeat buyersA digital path when you are ready
CAMPAIGN DEFINITION
Audience
- Lapsed print customers
- Active accounts at risk of churn
- Multi-product expansion targets
Problem
- Dormant pipeline from former rep inbox
- No structured reactivation motion
- Workflows in GHL inactive at takeover
Solution
- Email and direct mail reactivation
- New product introductions
- Incentive and promo offer
- Account-based proposals
Core Offer
- Refreshed CFR and compliance reference titles
- Volume and renewal pricing
- Upsell to RegLogic for digital-curious accounts
VALUE PROPOSITION
“The compliance reference your team already trusts, refreshed for this cycle.”
CAMPAIGN ARCHITECTURE · ASSETS AND EXECUTION
- Reactivation email broadcast
- Direct mail piece
DATA AND TARGETING LAYER
Contact list
Existing print customer file
Segmentation
- Last purchase recency
- Total lifetime value
- Title affinity
Data sources
- Mancomm CRM
- Order history
- Former rep inbox
CAMPAIGN SUCCESS METRICS
- Reactivation rate
- Reorder rate
- Average order value
- RegLogic upsell attach rate
DESIRED OUTCOMES
Recovered cashExpanded account sizeCleaner CRM after dedup
REQUIREMENTS · ASSETS CHECKLIST
- Email campaign
- Direct mail piece
- Customer brochure
- New product guide
- Incentive and promo
- Case study
- Pricing sheet
- Account list
- Proposal template