MancommGTM Strategy
Campaigns/Law Enforcement/Michigan
CAMPAIGN 01 · SEGMENT

Michigan

Michigan State Police (MSP) hazmat roadside inspection.

Open Michigan landing page
SEGMENT DEFINITION

Audience

  • Michigan State Police troopers
  • MSP Motor Carrier Division
  • MSP training and academy staff
  • Fleet and safety managers operating in Michigan

Problem

  • Inconsistent inspections across units
  • Complex hazmat regulations
  • Time pressure in roadside scenarios
  • Risk of violations and liability

Solution

  • Quick-reference field guides
  • Inspection checklists
  • Training and certification materials
  • Department-level resources

Core Offer

  • Hazmat Inspection Field Guide (Print)
  • Companion digital tools (optional)
  • Training materials for departments
SEGMENT ASSETS
  • State-specific landing page (A/B tested)
  • Custom graphic design assets (in progress)
  • Google + Facebook + LinkedIn ad buying
  • Cold email templates (A/B tested)
  • SEO + GEO blog content
LINKED LANDING PAGE

Michigan landing page opens in a new tab at /campaigns/law-enforcement/michigan/landing/. Swap the placeholder content with the real landing page when it ships.